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"I acquire new customers by ... "
Talking to
Yourself in an Elevator
by Nick Usborne, ClickZ, January 21, 2000
What's Your
Marketing Model?
by Nick Usborne, ClickZ, January 28, 2000
"I acquire new customers through leveraging the existing reach of established online flower-delivery businesses."
The categories on this page are not discrete. A given site could be in a different category elsewhere on this page or on the B2B page or the e-sources page. The three pages together will give you an idea of the current (April 2000) range of e-commerce and of the vocabulary used to discuss it.
A pure-play Web marketer like PaintingsDirect.com has no physical stores. It markets online only and thus globally, at least to those who know English.
Louretta's is a clicks and bricks (also called clicks and mortar) small business in Western New York that until recently marketed only locally. Now that they have a web site, they do about 15% of their business online.
From the language choices and the links to the world maps, you can see that the Biriwa Beach Hotel in Ghana, West Africa, markets globally.
Trying to replicate the success of Amazon.com, European media giant Bertlesmann is marketing to the EU countries.
Prominently on their home page, Peapod.com makes it clear that they deliver regionally: Austin, Boston, Chicago, Columbus, Dallas/Fort Worth, Houston, Long Island, San Francisco/San Jose.
Drugstore.com sells the same wide variety of physical products that Fed Ex would deliver.
ItalianSunglasses.com has a more narrow focus, sometimes called niche marketing.
Jasc.com sells downloadable software -- products made out of bits, not atoms. The Internet acts as the delivery vehicle. Similarly, PublishingOnline.com sells "books", though that word is a little misleading for such a product.
If you email Kodak your digital photos, they'll return prints on paper. If they don't, start-ups like ClubPhoto.com, Ofoto.com, PhotoIsland.com and Shutterfly.com are offering a range of ancillary services that almost overwhelm the their prints business. What are you there to "buy", the prints or the services.
Accenture doesn't market a product at all, whether atoms or bits. You buy the consulting services of its employees.
You buy a Gateway PC directly from the company.
You buy Nike sneakers indirectly from Dick's Sporting Goods.
Delta distributes tickets for their own flights. When you book the same flight at Expedia and ask for a paper ticket, it will come in an Expedia envelope. The charge to your credit card is to Delta Air. If the paper ticket doesn't come in time, you call Expedia, not Delta. You then pick up your ticket at the airport, "pre-paid" by Expedia.
EBay and Onsale are traditional auction sites, where buyers compete, driving up the price.
The reverse happens at Priceline.com. As William Shatner is pleased to tell you, name your price and the sellers will match it. imandi -- reverse auction. InsWeb -- reverse auction for insurance.
eWork Exchange brings together new-media freelancers and those who need their services.
CarsDirect and AutoWeb buy cars in volume from dealers to resell them to their online customers.
The 7 Habits
of Highly Persistent Dotcoms (And the Two Guys Behind the Rebirth of a
Bubble-Era Flameout)
by Ralph King
Business2.0, November 2001
What does it take for a dotcom to make it these days? For
starters, there's grit, tightfistedness, agility, and a greatly reduced sense of
grandiosity. ...
Now that the get-rich-quick prospects have evaporated, the Internet no longer
holds much appeal for financiers. But the entrepreneurs -- a small band of them,
anyway -- have stuck around, combing through the wreckage of first-wave startups
in search of business ideas that might yet be made to work. The result has been
the quiet resurrection of some of the biggest names in the dotcom hall of shame.
Are you buying from a stand-alone or linked web site? Louretta's uses the web as an add-on.
Are you buying from a proactive or reactive marketer? Amazon has its backend hooked to web pages. Management has re-tooled all business processes around the Web.
BBB Code of Online Business Practices
A self-regulatory framework for B2C transactions ... based on the principles of truthful and accurate communications, disclosure, information practices and security, customer satisfaction, and protecting children.
We aren't going to spend any time on these, but they do exist and they do make money.
Stratics - The Massively Multiplayer Network
The Sims Online - For a quick view, check out the videos. The Best-Selling PC Game of All Time Goes Online!
EverQuest Live - Over half a million subscribers pay $12.95 per month to play fantasy adventures together.
Welcome to the world of EverQuest®, a real 3D massively multiplayer fantasy roleplaying game. Prepare to enter an enormous virtual environment-an entire world with its own diverse species, economic systems, alliances, and politics. Choose from a variety of races and classes, customize your character, and begin your quest in any number of cities of villages throughout multiple continents. Equip yourself for adventure, seek allies and knowledge, and experience a rich world of dungeons, towers, crypts, evil abbeys-anything is possible-even planes and realities beyond your imagination. Meet new friends from around the world to face epic challenges. Make yourself a noble human knight, a vicious dark elf thief, a greedy dwarven merchant, or whatever suits your desire.
Lineage (330,000 players per day in Korea)
New! -- City of Heroes
email marketing - Read and click on some of your spam, just for research purposes. Driving traffic to a web site.
scams and frauds - Email used to qualify customers.
porn and gambling - Intrusive to the max with interstitials (pop-ups, pop-unders, etc), window resizing, multimedia, and re-directs.
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For the vice sites, run traceroutes to see where servers are located physically, often in other countries.
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