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"I acquire new customers by ... "

Talking to Yourself in an Elevator
by Nick Usborne, ClickZ, January 21, 2000

What's Your Marketing Model?
by Nick Usborne, ClickZ, January 28, 2000

"I acquire new customers through leveraging the existing reach of established online flower-delivery businesses."

Classifying e-Commerce Business Models

In the context of ...

Here's one way: discover, match, negotiate, transact, deliver.

Here's another: information, transactions, service.

Learn more at Port 80 Boardwalk's The Transformation of the Enterprise

Changing Business Models: Surveying the Landscape (download the .pdf file)
by Jane Linder and Susan Cantrell

When people speak about "business models," they could be speaking about three distinct things: components of business models, real operating business models, and what we call change models. A business model, strictly speaking, is the organization's core logic for creating value. A change model is the core logic for how a firm will change over time in order to remain a profitable environment. The capacity to distinguish and communicate them will improve your organization's focus, establish a framework for competing agilely, and position your company to thrive despite industry discontinuities.

How do companies succeed? They choose an effective business model and execute it superbly. They relentlessly renew their distinctiveness as competitors threaten. And they master the ability to change their business model -- again effectively -- at a pace that matches the dynamism in their markets.

Components of business models:

Pricing model
Revenue model
Channel model
Commerce process model
Internet-enabled commerce relationship
Organizational form
Value proposition

A Taxonomy of Internet Commerce
by Paul Bambury
First Monday, volume 3, number 10, October 1998

This taxonomy has two main branches - transplanted real-world business models and native Internet business models. The latter part of the paper discusses the role of business, governments, regulation and ideology in the development of I-Commerce and makes some cautious speculations regarding its future.

WhatIs.com's Types of Web Sites (no longer available)

An Enterprise site
A Presentation site
An Online Sales site
An Interactive site
A Back Office or Intranet
A Professional site
A Personal site

Business Models On The Web
by Michael Rappa
North Carolina State

Brokerage
Advertising
Infomediary
Merchant
Manufacturer
Affiliate
Community
Subscription
Utility

Fifth P: positioning

source: E-Commerce
by Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport

Older Articles

The Truth about Internet Business Models (free registration required)
by Jeffrey F. Rayport
Strategy+Business, March 1999

In the end, an e-business is just another business.

Rethinking Strategy in a Networked World (or Why Michael Porter is Wrong about the Internet) (free registration required)
by Don Tapscott
Strategy+Business, Third Quarter 2001

The Harvard strategy guru errs when he says partnerships erode competitive advantage, the author contends. Instead, they are now central to business success.

Throw Out Your Old Business Model
by Heather Green
Business Week, December 1999

Online businesses are whole different animals. It pays to be adaptable.

Business Demands Continual Business Model Reevaluation
by David Caruso
AMR Research Executive View, July 2000

Sustainable competitive advantage is a mirage. The mantra that corporations must adapt to survive in the new economy is that of renewable competitive advantage. The successful firms of the very near future will develop organizations with the mindset, the technology, and the ability to turn new visions into reality in less than six months.