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MBA 604 - Marketing through New Media - Spring 2000
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Is it worth learning this stuff? Can you get paid for working the Web? Is there an Internet industry in Buffalo?
On September 3, 2000, The Buffalo News' First Sunday magazine had a story called The Digital Elite: Meet the pioneers in Buffalo's new dot-com economy. The article featured the CEO's of six companies:
Reciprocal, Inc. | Chek.com | Toolsource.com
Cymfony | Kanoodle.com |
Appraisal.com
Three years later, Chek has morphed into Synacor, but the rest are still active.
These job descriptions will help ground your MBA study in reality. I use such descriptions to help decide what to put in and leave out of this course.
The old way is to email your resume. The new way is to email the url to the interactive, hypertext version of your resume with a video self-interview. Your Parkside Plaza web would be a good place for that.
Are you ready to compete in the Digital Age? More prominent services:
Cool Jobs | Monster | monsterTRAK | America's Employers / Net Temps | America's Job Bank | CareerBuilder
This job description is based on a real one posted in the spring of 1999. Because it probably didn't stay active long, I brought it over to Ricci Street and changed a couple of words to make it less industry-specific. I also added the bold-facing. I did not change any words in the qualifications and compensation sections.
Wherever you see the word Industry, please substitute any industry, such as trucking or chemicals or telecommunications or duct cleaning. The description reflects the then-current rage: portals. Two years before that, it probably would have talked about "push technology" instead. Now, it probably would talk about "marketplaces" or "exchanges". Two years from now, who knows?
Position: Web Marketing Manager
Salary: 90-100K
Successful candidate will manage two different - but related - components of the
company's overall marketing strategy; overall corporate web presence, and new
Industry Portal site, including significant portions of the Industry Network
(Partner Programs).
The Web Marketing Manager will ...
be responsible for the design, implementation, and ongoing
maintenance of the corporate web site.
manage the re-design of the site from a functional
perspective. Paying close attention to:
(1) common web organizational conventions
(2) the needs of different users of the site for information
(3) the needs of various departments within the company to communicate
information
work with graphic design staff to arrive at a visual design
that is both easy to use and that better reflects the current positioning and
messaging of the company.
work with the Webmaster and other technical personnel to
realize the agreed upon structure/design in software.
proactively work with individual departments to assure that the web
site meets and anticipates the web-based needs of those groups within the
company.
manage overall web presence, including:
(1) site metadata
(2) links to the site from others
(3) links from our site to others
(4) web advertising
actively create and manage the content of the web site.
Establish communication goals. Repurpose other corporate materials where
appropriate. Create new materials where necessary.
establish processes to support continuous improvement of the
site, including statistical metrics and direct assessment of customer
satisfaction.
The Industry Portal Site is related to the corporate web site much as
NetCenter is related to the Netscape corporate web site. They inhabit adjacent
web space and are highly linked; yet they are two distinct sites.
In addition to building an appropriate structure and visual design
for the Industry Portal site, the Web Marketing Manager will be responsible for designing and
implementing key partner programs that will be visible through the site: the
Consultants & Professionals Program, and the Marketing Partnership Program.
Complete plans for all partner programs. Establish specific
program goals and timetables consistent with the overall corporate vision.
Implement the plans to recruit and leverage partners on the
agreed-upon timetable.
Create the materials required to implement the programs.
Evaluate and revise the programs as necessary.
BA required; communications and/or technical background desirable.
MBA preferred.
Significant web and web marketing experience required.
Track record of successfully understanding target user requirements
and addressing those requirements through web based programs.
Ability to work smoothly with all levels of the organization, from
executive management to technical personnel and sales personnel.
Superior writing skills. Ability to gasp key marketing messages and
to communicate those messages clearly and succinctly.
Outstanding computer/PC skills. The ability to work creatively with
technical personnel supporting the web site.
High energy; commitment; the ability to succeed in an entrepreneurial
and fast growing company.
Salary commensurate with experience
Pre-IPO
stock position
Significant
growth potential
HSBC eCommerce group
Web Producer
Immediate positions available in Buffalo, New York
As a Web Producer, you will have the important role of working with various aspects of HSBC Bank USA’s Web site. This position will require working closely with assigned business unit and marketing staff to develop and ensure accuracy, quality and timeliness of content for the site. The successful candidate will need to be a creative and dynamic thinker, must stay abreast of Internet, financial services, and Web marketing trends, capable of building cases for new e-Commerce ideas and gain buy-in from affected business areas. You will work closely with e-Commerce Customer Segment Managers, designers, programming, business analysts, marketing, and business unit staff throughout the organization. You will also need to possess the ability to develop and manage projects from conception through completion along with establishing and adhering to deadlines.
The successful candidate will need experience in developing content for Web sites, magazines or other relevant medium (work samples/URLs of sites worked on requested). You will also need to be familiar with Web site production processes and have the ability to work successfully in an open, highly collaborative, project-oriented environment. You must be organized, deadline-oriented, and possess strong oral and written communication skills. A marketing, Financial Services, and HTML background / experience a plus.
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